IBM recently launched a new marketing campaign called “Let’s Create”. The idea is to further develop IBM as a strategic, collaborative partner with its clients and define the developers, engineers, and out-of-the-box business thinkers, as the new “creators” of our generation. You can view more about the campaign here. I took inspiration from this and created a few videos (with more on the way) that can be shared on social media (primarily LinkedIn). Both videos include a script I wrote (leveraging existing sales and marketing collateral), a voiceover recorded on the Rode NTG into Adobe Audition, stock video, and music/sound effects. All of this was edited in Adobe Premiere Pro, including the captions.